Welp, we think, although weird, this is pretty freaking cool!!
IKEA Sweden has released an ad for their new crib line.
But that’s not it!
You can actually pee on the edge of the ad, and it will tell you you’re pregnant!
According to AdWeek they have partnered with Mercene Labs to make this.
AND, even cooler the way they reveal it. If you ARE pregnant it will reveal a sale on the crib!!
No word on whether ad will make it to Canada or the US, but we think it’s pretty genius marketing!!